Hey beauty lovers! Welcome to Making It Up!

I’m Isa, a 21-year-old Guatemalan learning about life and beauty and documenting it online for your viewing pleasure. I’m a certified makeup artist and content creator who loves to travel, read, write, and –most importantly– slather my face in many different products.

I started Making It Up about 5 years ago, at the ripe old age of 16. Initially, it was a school project but as the years went by, it became so much more. The thought of building a community of beauty lovers and sharing my knowledge made me wanna take this seriously. And here we are 5 years later!

Making It Up isn’t about the latest must-have products or about learning how to achieve extreme makeup looks. Making It Up is about everyday beauty for the everyday human. I focus on easy and real makeup & beauty for anyone who’s interested. I like to use this platform to share everything that I’ve learned in my years as a MUA and beauty enthusiast. From products that I love, all the way to breaking down makeup looks to make them achievable for everyone.

But more than that, Making It Up is a community and a platform that allows us, beauty lovers, to have conversations and learn from each other. And most importantly, a platform that allows us to be ourselves and have fun doing so!

Since starting in 2015 I’ve expanded my horizons to Youtube and Instagram. So if reading isn’t your thing, definitely check me out on those platforms.

Whether you’re a beauty expert wanting to share your knowledge or a beginner feeling intimidated by the beauty community; this is your space. No matter who you are or where you come from, Making It Up has got your back.

Thank you for joining me on this journey of self-discovery and for making my little corner of the internet feel huge!

Love always,

Isa ❤


  1. Namrata

    Hi there—

    Hope you are doing well!

    My name is Namrata and I work for a skincare company called Formulyst (check us out: https://www.formulyst.com). We launched last year and are building our brand awareness now that we have a solid range of products. We specialize in clinical skincare with cutting-edge technology to create success for all skincare needs with a focus in anti-aging products.

    We are launching a new product range in the coming months and interested in a paid write up on your site. Our objective is to build visibility in search results for the new range. 

    I would love to know your rates for paid placements and further details for your blog posting.

    Let me know if you are interested in this opportunity and we can get the ball rolling!

    Thanks & Regards,


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